LEX Activewear – Houston, TX

Assistant to CEO

• Developed an idea into a functioning brand and product

  • Devised strategies to constantly support brand vision

  • Worked with outside parties to further ensure consistency

• Remained ready and versatile to keep up start-up demands

  • Tasks: Market research, fabric and design input, model scouting, photo shoot assistance, and administrative duties

• Identified, engaged, and built relationships with target audiences

• Oversaw all social media efforts

  • Created content on a tight budget, including shooting and editing in-house

  • Practiced strategic planning and analysis across accounts for optimal results

 

 

Community Impact Newspaper – Georgetown, TX

Reporter

• Researched, pitched, wrote, and edited stories for a monthly newspaper

  • Topics: Business profiles, school district, and general community happenings

  • Williamson County beat reporter for multiple papers within the company

  • Building background before writing stories to ensure well-rounded picture

• Worked flexible hours, including nights, weekends, and holidays

• Capable of quickly building trust with strangers

• Exceeded deadline goals through effective task prioritization