LEX Activewear is a luxury athletic apparel company that I helped bring to life.
TASKS:
Building a brand from the ground up
Ensuring brand consistency across all fronts
Identifying opportunities through research
Editing photos
Overseeing all social media, including content creation
situation:
LEX came to form at a time when the activewear industry was already saturated.
My job was to make an introduction that was strong enough to outshine the competition and, frankly, compelling enough to convince people to spend hundreds of dollars on our products.
solution:
LEX offered more than great products; it offered a lifestyle.
brand
vibe
TRAVEL/JET SET
ELEGANT
SMART/CURIOUS
CLEAN/CRISP
COOL
SKY'S THE LIMIT
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The Red Eye Flight
Monday Motivation
Studio Time
Songs for Sailing
